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About me

My story

I am an artist manager, music consultant, and artistic personal branding strategist with a strong focus on artist development and long-term career strategy within the global music industry.

I hold a degree in Public Relations from the University Institute for Modern Languages (IULM) in Milan, Department of Communication and Entertainment, where I graduated with a thesis titled “The Management of Image and Activities in the Music Business.” My professional background began in advertising and communication and later expanded internationally across Europe, the United States, and Latin America.

Throughout my career, I have worked with artists, record labels, and music companies, helping structure creative identities, define positioning, and develop sustainable careers aligned with today’s music industry standards. My approach combines strategic thinking, artistic development, and personal branding to support artists at every stage of their professional growth.

I have gained hands-on experience in live music production as a Tour Management Assistant during the Camp Rock Tour rehearsals (Jonas Brothers and Demi Lovato).

I regularly participate in major international music industry events such as the Latin Grammy Awards, Billboard Latin Music Week, BIME, Milan Music Week, and Tu Música Urban, maintaining a constant connection with the evolving dynamics of the global music business.

Selected Achievements

  • Latin Grammy Nominee 2024 — Album “A mis ancestros” by Yeisy Rojas, nominated for Best Traditional Tropical Album.
  • Best Song Award 2024 — “Due di Picche”, written by me and my artist Magus, winner at The Coach Italy TV talent show
  • Multiple awards with my artist Kelman, including winner of Buscando el Exito TV talent show

My method

My work method always begins with listening and comprehending the artist’s essence, dreams, and challenges.

I help artists discover who they are as an artist, and from there to create an authentic and powerful personal brand.

My job is to maximize the artist’s potential, artistic and market value, through a consistent and effective communication strategy.

I guide artists through all administration and technical issues, so I am on top of new technologies and industry trends.

I  plan, organize and manage all activities.

I handle relationships with team members, media, and the public.

My role as coach is to support the artist all along this process.

Enthusiasm

"The true secret of success is enthusiasm" -Walter Chrysler -

Perseverance

"Don't stop when you are tired. Stop when you are done" - Marilyn Monroe -

Empathy

"I believe that empathy is the most essential quality of civilization" - Roger Ebert -